ExploreAdams.com, in cooperation with the Town of Adams, spoke with Pottermore's U.S. media director on the following day. He was happy to hear that the "buzz" around town was very positive. A far ranging discussion took place about the possible impact on Adams. Mount Greylock Reservation and Northern Berkshire County. They are very open to discussion of promotions and events and were pleased to have opened official channels of communication. We also spoke about the upcoming movie "Fantastic Beasts and Where to Find Them." Warner Brothers will release this movie in November. It is not yet known how big of a role Mount Greylock will have in the movie - or even if it will be mentioned at all. If it is in the movie, then the potential increase in visits and interest in Mount Greylock will be even higher. It should be noted that although the Harry Potter books mention the "existence" of ten other Schools of Witchcraft and Wizardry around the world, except for one other, they have been only located in general terms. Hogwarts, the original school is somewhere in the Scottish Highlands for example. Adams is one of only two of the spots in the world where fans can actually stand in the spot where a School of Witchcraft and Wizardry is located - the other spot is in Okinawa, Japan. Those of you who are not fans of the books and movies may think this is all a bit silly, but there are a huge number of fanatical followers of J.K. Rowling's magical world resulting in $21 billion industry.
Also discussed was the importance of protecting the brand and copyrighted material of Pottermore, J.K. Rowling and Warner Brothers Entertainment. With all the excitement in town, we should be mindful of this.
Tony Mazzucco, Adams Town Administrator and a self-admitted "huge fan" of J.K. Rowling, is forming a task force to explore the tourism and marketing potential of this exciting news. This task force will include members of the Adams Economic Development Committee, town hall staff, members of ProAdams and other Adams civic groups, and possibly regional representatives. Mazzucco has also been in touch with state officials about this exciting news.
Pottermore's Press Release:
28 June 2016
London, England – ‘Ilvermorny School of Witchcraft and Wizardry’ the second instalment in a collection of new original writing by J.K. Rowling entitled Magic in North America, will be published today exclusively on pottermore.com.
‘Ilvermorny’ (Ill-ver-morn-ee) provides a vivid and captivating backstory of the great North American school of magic, founded in the 17th century.
The new writing, and the short video that accompanies it, provide a rich background for the upcoming Warner Bros. feature film Fantastic Beasts and Where to Find Them, which will be released 18 November, 2016. The film, which marks J.K. Rowling’s screenwriting debut, is an all-new adventure starring Eddie Redmayne as magizoologist Newt Scamander who arrives in New York in 1926.
The work of fiction begins in Ireland where an orphaned young girl who is a descendant of Hogwarts co-founder Salazar Slytherin, escapes her evil aunt and sets sail on the Mayflower. Landing in Massachusetts with little more than the clothes on her back and a stolen wand, she ventures out on her own, wandering in the wilderness until she encounters several mysterious creatures and discovers she is not the only magical person in the New World. But she will also have to overcome great challenges and face new dangers on her way to establishing what will become the Ilvermorny School of Witchcraft and Wizardry at the peak of Mount Greylock in Massachusetts.
In addition to publishing the second installment of Magic in North America today, Pottermore announced that, for the first time ever, users of the website will be able to be sorted into one of the four houses of Ilvermorny. The Ilvermorny Sorting Ceremony consists of questions and answers written by J.K. Rowling. The answers to the questions determine into which Ilvermorny house users will be sorted. The houses are named after the following creatures, which have been described as follows in the writing:
• Horned Serpent; a ‘great horned river serpent with a jewel set into its forehead’
• Pukwudgie; ‘a short, grey-faced, large-eared creature’
• Thunderbird; a creature that ‘can create storms as it flies’
• Wampus; ‘a magical, panther-like creature that is fast, strong and almost impossible to kill’
In March, Pottermore published ‘History of Magic in North America,’ the first instalment of Magic in North America. The writing, which was posted over four consecutive days, took readers into the history of North American witches and wizards.
Pottermore, the digital publishing, e-commerce, entertainment and news company from J.K. Rowling, is the global digital publisher of Harry Potter and J.K. Rowling’s Wizarding World. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.
About the film
A new and original story by J.K. Rowling, the film was inspired by the Hogwarts textbook Fantastic Beasts and Where to Find Them, written by the author’s character Newt Scamander, the wizarding world’s preeminent Magizoologist.
The film opens in 1926 as Newt Scamander, played by Academy Award winner Eddie Redmayne, has just completed a global excursion to find and document an extraordinary array of magical creatures. Arriving in New York for a brief stopover, he might have come and gone without incident...were it not for a No-Maj (American for Muggle) named Jacob, a misplaced magical briefcase, and the escape of some of Newt’s fantastic beasts, which could spell trouble for both the wizarding and No-Maj worlds.
About J.K. Rowling
J.K. Rowling is the author of the bestselling Harry Potter series of seven books, published between 1997 and 2007, which have sold over 450 million copies worldwide, are distributed in more than 200 territories and translated into 79 languages, and have been turned into eight blockbuster films.
She has written three companion volumes in aid of charity: Quidditch Through the Ages and Fantastic Beasts and Where to Find Them in aid of Comic Relief; and The Tales of Beedle the Bard in aid of her children’s charity, Lumos.
In 2012, J.K. Rowling’s digital entertainment and e-commerce company Pottermore was launched, where fans can enjoy her new writing and immerse themselves deeper in the wizarding world.
About Fantastic Beasts and Where to Find Them
Fantastic Beasts and Where to Find Them is an all-new adventure returning us to the wizarding world created by J.K. Rowling. Oscar winner Eddie Redmayne (The Theory of Everything) stars in the central role of wizarding world magizoologist Newt Scamander, under the direction of David Yates (the last four Harry Potter features).
Fantastic Beasts and Where to Find Them opens in 1926 as Newt Scamander has just completed a global excursion to find and document an extraordinary array of magical creatures. Arriving in New York for a brief stopover, he might have come and gone without incident... were it not for a No-Maj (American for Muggle) named Jacob, a misplaced magical case, and the escape of some of Newt’s fantastic beasts, which could spell trouble for both the wizarding and No-Maj worlds.
Fantastic Beasts and Where to Find Them also stars Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Samantha Morton, Jon Voight, Ron Perlman, Carmen Ejogo, Jenn Murray, Faith Wood-Blagrove, and Colin Farrell.
The film marks the screenwriting debut of J.K. Rowling, whose script was inspired by the Hogwarts textbook Fantastic Beasts and Where to Find Them, written by her character Newt Scamander.
The film reunites a number of people from the Harry Potter features, including producers David Heyman, J.K. Rowling, Steve Kloves and Lionel Wigram.
Opening November 18, 2016, Fantastic Beasts and Where to Find Them will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
Materials from the Harry Potter series of films and from the film Fantastic Beasts And Where To Find Them are courtesy of Warner Bros. Entertainment.
Harry Potter, Fantastic Beasts and Pottermore Publishing Rights © J.K. Rowling. Pottermore.com © Pottermore Limited
J.K. ROWLING’S WIZARDING WORLD is a trademark of J.K. Rowling and Warner Bros. Entertainment Inc.
Harry Potter and Fantastic Beasts characters, names and related indicia are trademarks of and © Warner Bros. Ent. All Rights Reserved.